Media Innovation Group helps marketing strategists navigate a rapidly-changing digital multiverse with certainty, and build an enduring business advantage.
We can tell you with authority whether a given investment will deliver your business objectives, fall short, or overshoot the runway. Behind Media Innovation Group is the world’s largest buyer of media, WPP: We know exactly what it takes to achieve a result in digital marketing.
We can help you evaluate opportunities, risks, and solution providers. Some clients hire us just to identify the most capable partners for their requirements or for due diligence on a potential acquisition.
Technology companies sell marketing plans.
Media companies do creative work.
Consultants outsource the problem to partners who outsource the problem to companies you'll never meet.
Media Innovation Group integrates the marketing insight and brand savvy that technology shops lack with the ability to execute that consultants lack.
Instead of passive conduits to reach audiences, digital media companies are active agents of brand engagement, and increasingly the front doors for fundamental business processes. As media management edges closer to being a core business function, CMOs are as likely to call in management consultants as the agency that was once their indispensible prime contractor for marketing communications.
Based on continuous interaction with virtually every solution provider, Media Innovation Group gives your organization a thousand eyes. Our clients know what’s happening, what’s working, and what’s ahead in their categories of interest.
We render strategic advice and campaign planning behind the scenes. The solutions and the glory belong to our clients. This is not simply discretion. We are in the business of providing competitive advantage. The strategic plans and technical solutions we design for our clients become critical, differentiating assets.
Point-solution providers are the new business silos. Distributed systems challenge a brand's ability to shape its own story, while actionable intelligence from the field pours in faster than decisions can be made.
Media Innovation Group provides the infrastructure to enable more and more individualized brand experiences, while centralizing implementation, feedback, and brand or company-wide management against business goals.
Media Innovation Group extends the soft skills that make agencies great into the unforgiving digital realm where data is king.
As a strategic advisor, we can help you value new technologies, capabilities, and providers to generate evidence-based cases for decision. As your own digital “delta force,” we can implement comprehensive solutions at every stage from analysis to the planning table, to buying, roll-out, and re-deployment based on real-time market results.
For agencies, this means keeping what matters most in house and engineering the new business models that make it pay – all while generating new efficiencies for clients.
As a strategic technology partner, Media Innovation Group helps communicators marry customer insights with innovative applications that turn audiences into participants. Because we operate in every market segment, we can help you forge the most capable constellation of media sources. And, because we are a technology shop ourselves, we can fill in any missing links to ensure that great ideas succeed.
Media Innovation Group has the strategic and technological resources that allow agencies to say "Yes" to any assignment and deliver for clients under their own brand.
We often act as a "white label" extension of some of the world's leading agencies, working as one team internally, and as the agency itself in the media marketplace. Some marketers call on us to extend their brand into new arenas, leveraging the capabilities of local agencies on a national or global scale.
As data-driven marketing becomes the norm, Media Innovation Group is helping advertisers and agencies transition to performance-based models that turn marketing budgets into investments instead of bets.
Because we provide total visibility into every corner of the digital market space, advertisers know exactly what they're buying. Because brand leaders can see how every initiative plays relative to all the others, they can hold the whole brand in their own hands, and steer it like a plane.