We created this organization to equip unique brands with unique capabilities in the digital sphere. Media Innovation Group is a born-digital market leader that understands marketing.
We believe in the power of ideas. We believe that relationships matter. We believe in brands.
Our strategists, media analysts, and software engineers are used to working seamlessly with account directors, creative directors, and chief marketing officers. We routinely function as an extension of our clients' own organizations.
No technology firm has our knowledge of the intangibles and imperatives of marketing; and no marketing firm has Media Innovation Group's technological capacity.
We are operators, not simply brokers. Like the premier investment banks, we can bring vast trading leverage to bear on every client's objectives. Our market knowledge comes from making markets. Critical tasks that other firms outsource to opaque third-parties, we do ourselves.
Media Innovation Group is owned by WPP, the world's largest buyer of media. This affords our agency friends unequalled leverage when making buying transactions and forging strategic alliances on behalf of their clients.
Media Innovation Group operates around the world from these hubs. To contact any of our offices or our center in New York, email info@themig.com.
Because we engineer one-of-a-kind media and technology solutions for each client's objectives, business results are assumed. Beyond unfailing operational excellence, here is what you can expect:
When you can deliver virtually every possibility, there's no need to play favorites. We get paid for what we achieve for our clients, not what we sell them.
Our clients know exactly where their investments are and how they are performing because we execute most of the core processes ourselves.
Client data is sacred here. We make the most of it, while guarding it like nuclear launch codes.
We don't just work for our clients, sometimes we work as them, operating as one organization. This requires ironclad discipline in every engagement – and long after.
When we recommend a partner, you will know exactly what the partner can do uniquely well – and we stand accountable for their performance. As a practical matter, we happily work with partners that our clients bring to the table.
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Jon Greenwood
President
Jann Martin Schwarz
Vice President, Global Business Development
Jad Nehme
Vice President, Engineering
Michael Mamarella
Vice President, Strategy and Operations
Mark Connolly
Managing Director - UK
Edouard Dinichert
Director, Business Development - Europe
Paul Wallace
Director, Media Innovation Group Services
Irene Bondar
Vice President, Product Strategy
Audrey Rasizer
Director, Analytics
Media Innovation Group attracts talent by having talent. They include some of the most inventive minds in digital development and data management – as well as leading thinkers in soft sciences, like brand development.
In a data-driven field, competitive advantage requires a good deal of intellectual firepower. Half of Media Innovation Group's entire staff hold degrees from the ten most rigorous universities in America.
Media Innovation Group attracts talent by having talent. They include some of the most inventive minds in digital development and data management – as well as leading thinkers in soft sciences, like brand development.
In a data-driven field, competitive advantage requires a good deal of intellectual firepower. Half of Media Innovation Group's entire staff hold degrees from the ten most rigorous universities in America.
Jon Greenwood oversees worldwide operations and serves as a bridge between advertising agency principals and advertiser CMOs. His extensive experience in structuring ecosystem partnerships across technology, data and media organizations, as well as his intimate knowledge of digital media in North America, Europe, Japan, China, and Latin America make him an invaluable advisor to leaders of global brands.
Before assuming leadership of the Media Innovation Group, he served as Executive Vice President of 24/7 Real Media. Jon is a leading figure in the media industry’s effort to balance the benefits of data-driven marketing with the imperatives of individual privacy. He has a B.A. from Tufts University, an MBA in Strategic Management from The Wharton School of the University of Pennsylvania, and a J.D. from the George Washington School of Law.
Jann Martin Schwarz leads Media Innovation Group’s client engagements on four continents. He builds relationships with leading marketers, agencies and technology partners across the global digital marketing multiverse, envisioning and creating new business models that drive superior return on investment.
Always passionate about media, he started as a journalist in his native Switzerland and most recently served as Chief of Staff to the CEO of WPP’s Wunderman Network. A digital strategy veteran, he has also led initiatives on both sides of the Atlantic at New York Times Digital Group and the BBC Global News Division. In his free time, he is a coveted advisor to digital media startups. A keen student of globalization, Jann holds a Bachelor's in International Relations and a Master's in Global Political Economy from the London School of Economics and an MBA from Harvard Business School.
Jad Nehme develops the fundamental technologies that deliver competitive advantage to Media Innovation Group clients. He oversees the architecture design, testing, scaling and implementation. A serial innovator, Jad literally helped invent the digital ad industry as lead engineer on the DoubleClick team that developed the pioneering Dynamic Advertising Reporting and Targeting system.
He has blazed new trails for Alcatel and at the Sony Research Lab, where he patented the company's process of displaying images and videos. Jad has a Bachelor of Science degree in Electrical Engineering and a Master of Science in Information Networking/Computer Science Engineering from Carnegie Mellon University, where his Master's thesis was on speech recognition.
Michael Mamarella orchestrates digital media and technology solutions for Media Innovation Group clients and leads their operational implementation across the globe. In an increasingly complex media environment, he ensures that the organization functions as a single strategic instrument.
Michael has had unique success in helping clients transform user data into insights that build engagement and capture more customers. His counsel has produced radical gains for both digital advertisers and publishers. Before joining Media Innovation Group, he oversaw the development of 24/7 Real Media’s Global Web Alliance more than doubling their reach in the US and Canada, making the offering among the largest independent reach vehicles in North America. Michael has a Bachelor of Arts in Communications from the University of Maryland.
Mark Connolly identifies digital business opportunities for advertisers and agencies in the United Kingdom and brings Media Innovation Group’s unique technologies to bear. There is nobody better equipped to put digital investments in context for marketers: Mark has held leadership posts at GMTV, Sky TV, Virgin Media, Yahoo! and Adconion Media Group.
Mark holds a Bachelor of Arts in Business Studies from London Guildhall University, a Master of Arts in Strategic Marketing from the University of Greenwich and a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing. He has been a member of the European Interactive Advertising Association (EIAA) and the UK Chapter of the International Advertising Association (IAA) and currently sits on the Advisory Board of the University of Greenwich.
Edouard Dinichert helps Media Innovation Group clients in Europe navigate the complexities of the digital multiverse, uniting advertisers, agencies, and Web publishers in uniquely productive constellations that produce strategic advantage. As Head of Media in France for 24/7 Real Media, he assembled an alliance that delivered exclusive coverage of 60% of French internet users – combining television’s reach with the Internet’s precision.
Putting the right people and organizations together comes naturally: For many years, Edouard was a headhunter in the European media industry. Of both French and Swiss descent, he has a Bachelor of Science from TEMA – Reims Management School and an MBA – Itinerant Track from ESCP Europe. He currently teaches at both schools on topics related to the digital industry.
Paul Wallace translates strategic insight into bankable results for agencies and advertisers. He directs the planning, buying and deployment of Media Innovation Group campaigns and their performance in market. Paul has an encyclopedic grasp of what matters in every facet of digital execution, having forged operations teams for both advertising agencies and ad networks.
In a previous life, Paul was a #1-rated FM radio host in Pittsburgh. He has a Bachelor of Science degree in Communication Theory/Broadcasting and a Minor in Marketing from the Indiana University of Pennsylvania.
Irene Bondar keeps Media Innovation Group in the forefront of change in all the digital disciplines that affect business success for marketers and agencies. As technologies, channels and companies evolve, she directs the firm’s strategic investments and partnerships to provide clients with industry-leading capabilities on a continuous basis.
She brings deep experience with the “sell-side” innovators who create new assets and audiences for advertisers. As an innovator herself at 24/7 Real Media, Irene created tools that radically simplify digital media management. She holds a Bachelor’s degree in Computer Science from Rutgers University and an MBA in Management from William Patterson University.
Audrey Rasizer makes sure that Media Innovation Group clients know more than their competitors. She manages the analytic engines that gather data from dozens of sources into a single stream that can be mined for decisive business intelligence. Audrey and her team help marketers see exactly how campaigns are performing, identify new audiences, and continuously improve messages, offers, and media selection.
Before joining Media Innovation Group, Audrey was the first analyst at Optimost, the start-up that pioneered digital testing and targeting for marketers. She has a Bachelor of Science degree in Psychology with a concentration in Statistics from Cornell University.
Jon Greenwood
President
Jann Martin Schwarz
Vice President, Global Business Development
Irene Bondar
Vice President, Product Strategy
Michael Mamarella
Vice President, Strategy and Operations
Mark Connolly
Managing Director - UK
Edouard Dinichert
Director, Business Development - Europe
Paul Wallace
Director, Media Innovation Group Services
Audrey Rasizer
Director, Analytics
Jad Nehme
Vice President, Engineering
Media Innovation Group is an eclectic mix of people in a host of rapidly-evolving disciplines. Innovation is, in fact, the job.
We have only one spec: that you do what you do better than anyone you know.
If that's you, here are the opportunities we have right now: