Very few organizations operate a technology platform that can execute and manage consumer interactions across every digital touchpoint.
For Media Innovation Group clients, this is like owning an integrated circuit for their entire marketplace. Our technology stack enables us to value, buy, and optimize any - or every - digital connection with singular precision, affording clients universal reach with pinpoint control.
The soul of the enterprise is an enormously powerful data management system that understands how your brand users are responding to a myriad of digital experiences.The big picture is never lost in the welter of tactical detail.
A one-of-a-kind data engine crunches millions of interactions to constantly ratchet up ROI and provide evidence-based learning to inform brand strategy.
Media Innovation Group enables advertising agencies and their clients to deploy digital media on a fully integrated basis. The complexity stays in the engine-room, and strategists stay on the bridge with a broader view.
If you can imagine it on a whiteboard, we can execute at whatever scale - or granularity - your business objectives require. Our technology platform, powered by 24/7 Technology, meshes with the servers of virtually every player, from startups to search engine giants, affording tweezer-like precision in targeting, timing, and placement.
We don't offer pre-packaged solutions or try to move media inventory off the lot. We engineer new-to-the world solutions for each client - hence Media Innovation Group - and what we can't readily provide, we ask our own Engineering team to build.
Using our own technology has other benefits for clients. It protects their data, reduces dependence on unknown third-party tech vendors, and ensures that agency and advertiser leadership have more control over their own destiny.
Online interactions are your target's way of telling you where they are and what they're up to right now. Even the most incidental contact is a tile in a vastly larger mosaic that few advertisers ever see because they lack the resources to gather and process the carloads of data that pour in from a multitude of sources every day.
Media Innovation Group turns an avalanche of data into competitive advantage.
One-of-a-kind data engines anonymously collect every click, filter out the noise, and produce what amounts to an MRI scan of an advertiser's entire marketplace as it is right now.
This makes targeting a science. Better targeting improves results in any media. In digital media, better data transforms results. Because our systems combine incoming partner data with client-side data, we can generate a data set that none of our clients' competitors have.
Media Innovation Group clients simply know more than the other guys. And, since they can redeploy messaging, brand experiences and applets at will, superior knowledge translates to action.
Consumer Interest Segments
Media Innovation Group supports the digital advertising industry's efforts to increase transparency in the area of interest-based advertising and health segments. For more information on consumer interest segments that we may use for general health targeted advertising, please click here .