NEWS

Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting
AdExchanger.com
February 24, 2011

Evolving Beyond Last Ad Attribution to a Dynamic Model with Objectivity and Accountability
Brian Lesser, MediaBizBloggers
December 21, 2010

Press Release 14.10.2010
Caspar Schlickum joins Media Innovation Group as Managing Director, Europe/UK
October 14, 2010

WPP Group’s Media Innovation Group Addressing Attribution Challenge Says Analytics Exec Becker
October 11 , 2010
AdExchanger

Want To Learn More About RTB From The Industry’s Leading Experts: Watch The Video and View The Photos From of ATD, RTB, DSP, WTF: Is Everyone A Media Trader?
Ken Lauher
October 5, 2010

WPP Paul Dolan in Interview Prior to September 30th Panel
Ken Lauher
September 29, 2010

Musings from GroupM: Five Rules for Realizing the Promise of Online Video
Brian Lesser
August 11, 2010
MediaBiz Bloggers

AdSafe Closes $7.25M Funding Led by Atlas Venture
July 7, 2010
R Newswire

Press Release 7.7.2010
WPP Digital's Media Innovation Group Annouces Key Executive Promotion
July 7, 2010

WPP’s Media Innovation Group GM Brian Lesser On DSPs, Holding Cos And Launching ZAP 3.0
June 10, 2010
AdExchanger

Better brand marketing through attribution analytics
Brian Lesser
June 7, 2010
iMedia Connection

Musings from GroupM: Data - Advertisers Should Stop Giving It All Away
Brian Lesser
March 16, 2010
MediaBiz Bloggers

WPP: Digital Will Be Two-Thirds Of Our Business In Three Years
Ingrid Lunden
March 5, 2010
paidContent.org

Compete and WPP's MIG to evolve B3 ad service
James Verrinder
December 15, 2009
Research Magazine

WPP Digital's Media Innovation Group and Compete Partner to Help Advertisers Build Premium Advertising Marketplaces
December 14, 2009
TradingMarket.com

WPP to Leverage Kantar Data for Media Planning
Christopher Heine
December 15, 2009
ClickZ

The top 100 IT projects of 2009 InfoWorld 100 Awards: IT remains the lifeblood of forward-thinking organizations, as this year's recipients of InfoWorld's highest honor attest
Jason Snyder
November 23, 2009
InfoWorld

WPP and Fox Audience Network (FAN) announce partnership
November 5, 2009

Netezza GM Terrell Says Ad Exchange Model Is Transformative Across Entire Industry
July 7, 2009
AdExchanger.com

Attribution Analysis and Campaign Efficiency - Getting More Bang for your Buck
Brad Terrell
June, 15 2009
SmartData Collective

'Demand-Side' Networks Give Agencies a Boost in Display
Rich Karpinski
April 20, 2009
Advertising Age