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The Zeus Advertising Platform (ZAP) is the MIG’s integrated advertising and analytics platform, giving advertisers visibility into the performance of campaigns, providing better consumer insights and making campaigns more effective. ZAP aggregates user interaction data from multiple sources and digital media into a single collection of anonymous user records, providing the transparency that transforms data into knowledge.
The ZAP suite of products allow advertisers to plan, manage, target, track and generate actionable data insights on their digital media campaigns.
- ZAP Access: A launch pad from which all ZAP-branded products can be reached, ZAP Access is the gateway to effectively managing digital marketing initiatives.
- ZAP Ad Manager: Reach your customers with precision and accuracy. Manage, traffic, serve, and optimize your online display campaigns.
- ZAP Administrator: Build customer profiles with one user ID across multiple channels. Generate analytics tags with ease and efficiency.
- ZAP Trader: Manage your bidding across advertisers and media partners. Acquire and optimize inventory in real-time.
- ZAP Segment Builder: Create segments based on profile data. Monitor reach and generate maximum response via precise user targeting.
- ZAP Reporting: Generate insight from data. Monitor performance and extract intelligence via multi-channel attribution reporting.
- ZAP Live: Monitor all media spend, evaluate effectiveness and optimize future campaigns with maximum data visibility in one place.
- ZAP Attribution: Compute the impact of each exposure for increased predictive power. Obtain accurate and actionable conversion insights and assign credit beyond last ad.
- ZAP Audience: Close the loop between audience planning and optimization with third party data. Identify audiences with demonstrated brand affinity to maximize conversions.
- ZAP Planner: Leverage click-stream data from the Internet’s largest panel for accurate campaign planning. Powered by Compete.
- ZAP Scope: Communicate detailed buy specifications. Establish campaign goals and targets for clearer performance measurement.
- ZAP Community: Share, collaborate, network, and communicate. Generate insight by accessing people and content across the ZAP community. Powered by Jive.